The essence of the show lies in debunking common prejudices and well-known myths. The main character is the know-it-all Misha, who does everything in his power to help the Gorshkov family, representing a collective image, live brightly and interestingly. He shares life hacks and useful facts with them, tries to make them think more broadly, and teaches them how to save money. The role of Misha is played by the famous comedian Mikhail Galustyan. The project also features the participation of a State Duma deputy and world boxing champion Nikolai Valuev, actress Evelina Bledans, and many others.