The series "To, chto nelzya kupit" tells the story of the fate of a young teacher, Marina Korableva, who suffers from the "love" of an influential businessman. Not receiving reciprocation from the married beauty, he decides to influence her with his methods. Soon, the woman herself is fired from her job, her husband is sent behind bars, and their children are threatened to be taken away by the guardianship authorities. In a hopeless situation, Marina still accepts Bolotov's courtship and moves into his house, but she cannot love him.