"Promised Land" is a series about the large Latin American Sandoval family. Many years ago, this family settled in the Sonoma Valley, the main winemaking center of the United States. From generation to generation, the family grows vineyards and produces a wonderful, expensive drink that has no equal in the country. But there is always a price to pay for a place in the sun. The characters face criminal problems, fierce competition, and bloody love dramas.