The Russian comedy series "Marionette Zhorik" tells the story of a wealthy owner of an illegal business who gets involved in a bet that he can completely change his life. Zhorik loses his job, his beloved woman, his money, and his status, and is sent to a small town where he is forced to pretend to be a fashion designer. Being a staunch opponent of homosexual relationships, it is not easy for the hero to strut around Okolomorsk in tight leggings.