In the first season of the series "Made in Italy," the focus is on a young girl from a family of Italian immigrants. Irena's parents don't have enough money to pay for her college education, so she sets out to find a job. Luckily, she lands a position at the fashionable magazine "Appeal." After some time, Irena becomes truly passionate about fashion design. By a stroke of luck, this happens during a period of unprecedented growth in the Italian fashion industry. She meets fashion designers who are determined to surpass France in the international market and become trendsetters on a global scale.