Alexander Rogov is a prominent name in the world of Russian fashion. This time, the stylist and designer will try himself in a new role and set out to change the lives of the project's heroines for the better. Among the girls who have applied, he will select those who, in his opinion, are in need of help. Rogov will visit them at home and discuss the changes they want to achieve in themselves. However, this will not only involve their appearance but also their inner state. The participants will collaborate with the stylist himself, as well as his colleagues. And the girls will work on their issues with a psychologist in order to accept and love themselves. At the end of each episode, the heroine will be transformed beyond recognition.