It's no secret that many women love to go shopping in search of new additions to their wardrobe. The show "Shopaholics" gives them the opportunity to do just that and even pays for their purchases up to 10,000 rubles. In each episode, four participants go to a shopping center to find new clothes. They must demonstrate their skills in dressing stylishly within a given theme. The important condition is not to exceed the budget, as a fashionable image doesn't always have to be expensive. The results will be evaluated by the renowned Russian stylist Alexander Rogov. The contestant who creates the most harmonious look will receive a cash reward.