In each episode of the show, the host, chef Alexander Belkovich, shares unique recipes for preparing budget-friendly yet very appetizing dishes. Viewers will learn how to cook food at home that is just as good as restaurant quality. The catch is that they will have to spend only 100 rubles on ingredients. The culinary expert will talk about unusual techniques and original ways of presentation, demonstrating how to properly choose and store food products. The show will be useful for both women and men.