The show combines intellectual and entertaining elements. The goal of the project is to show what happens when you combine female and male logic. The participants are two pairs of popular personalities - a husband and wife, friends, or colleagues. Each pair looks for connections between different things and events, trying to answer questions before their opponents. The host of the show is comedian Azamat Musagaliev. Some of the stars have participated multiple times. Valery Meladze and Albina Dzhanabaeva opened the first season and then returned to the project.