The protagonist of the TV series "AlfaRomeo," Dasha, lives in the provincial Volga town of Zhigulevsk. Her father is a true traditionalist with stern and outdated principles. However, Dasha herself is a fem-activist, dyeing her hair in bright colors, participating in protests, and hating any kind of restrictions. One day, she meets a true "alpha male" named Anton on a train, who embodies everything she fights against. Dasha decides to "reeducate" him, documenting the process on video for her internet blog.