The plot is based on the real-life experiences of fashion designer Masaba Gupta and her mother Nina. In the series, the women portray fictionalized versions of themselves. Popular designer Masaba Gupta is torn between her professional responsibilities and personal struggles. Her label is a hit among celebrities, with Bollywood actors wearing her clothes. A significant part of the protagonist's life is her mother, Nina Gupta, who is always ready to support her successful and overly busy daughter.