The youth drama series "#SemFiltro" tells the story of a group of former university friends who drop out of school to start their own startup. Marceli, Rita, and Flavia are tired of living on student scholarships, so they decide to start their online business on the internet. In order to do this, they will have to risk everything, find startup capital, rent an office, and master all the intricacies of network marketing. However, they soon discover that social media algorithms are much more complex than they imagined, and that every frame is important for a good image.