The central character of the story is a boy named James. He carefully observes life, which leads to his humorous musings about everyday troubles. James has a true talent for exaggerating them to absurdly significant levels. Moreover, the main character often becomes the cause of his own misfortunes. Together with his best friends Max (a talking crocodile) and Echo (a girl who claims to be from the future), James frequently challenges societal norms and orders. They are a bunch of oddballs.