The focus of the story is on pimps who control the Red Light District on St. Pauli. It is in this area that the legendary Sonny Boy Klaus Barkowski begins his rise to fame as the "Luden – Könige der Reeperbahn". The main character becomes a pimp with the help of an elite prostitute named Jutta. After some time, he establishes his own company called "Nutella", which soon finds itself in a power struggle for control and big money with another well-known company, GMBH.