The events of the series "Rivals" unfold in the fictional British county of Ratshire, where a serious conflict is brewing between a local playboy and an independent television channel that tarnishes his reputation. Rupert Campbell-Black is a former Olympian and respected member of parliament, but his reputation is greatly tarnished by several high-profile sexual scandals. His neighbor and competitor, Tony Baddingham, who runs the Corinium Television franchise, takes advantage of this. Who is hiding more dark secrets between them?