Alexander Rogov, a stylist and designer who has become famous throughout the country for his kindness and sense of style, takes on another good deed. He is convinced that both sides are always to blame in conflicts, so two heroes will appear in his studio at once. His project, "Rogov. Studio 24," is designed to completely transform the appearance of the participants, making them unrecognizable, and also to reconcile them with each other. In each episode, viewers will learn the story of couples who are in romantic, family, or friendship relationships, but have long forgotten what intimacy is. By changing their wardrobe, they will change themselves, and their communication will become warmer.