The project is led by Elena Letuchaya, who, together with her team, travels to various Russian cities to assess the service provided to guests in restaurants and cafes. Sometimes Letuchaya's team also conducts inspections in fitness centers, hotels, nightclubs, and beauty salons. However, Letuchaya's main focus is usually on public dining establishments. Armed with gloves and special tools, Elena inspects well-known establishments in the city and gives each one her evaluation.