"Beautifully" is a documentary series that explores the fashion industry in Russia. It features experts in the field of style and appearance, as well as contemporary Russian celebrities. Among them are Ksenia Sobchak, Maria Minogarova, Pharaoh, Anton Sevidov, Victoria Gazinskaya, and many others. The characters delve into the history of domestic fashion and explore how it has influenced people's worldview in different periods. The series covers the period from 2011 to 2021, when fashion gradually shifted from "heavy luxury" to "normcore."