As part of a large-scale Russian project, two teams - celebrities and ordinary viewers - learn all about the two opposite sides of the United Arab Emirates. On one hand, they will be relaxing in luxurious hotels, while on the other hand, they will be surviving in the desert where everyone is equal. Which team will be lounging on the beach, and which team will be struggling in the sands, will be revealed during the challenges. The winners will receive a prize of 10,000,000 rubles. The hosts of the project are the star couple Laysan Utyasheva and Pavel Volya.