The series LUV is a romantic comedy about three Russian beauties searching for love in Turkey. Lisa is young, attractive, and successful, but she is also lonely. One day, she meets a real prince from abroad on a social network. She decides to go to Istanbul to meet him, but not alone - she brings along her loyal "support group" of friends, Victoria and Ulyana. They also hope to find their destiny in the sunny country. However, Lisa's fiancé turns out to be completely different from who he claimed to be online...