Konstantin Inozemtsev is a ladies' man and once-popular writer, the author of one of the main bestsellers of the 2000s. Despite the lack of a stable income, he continues to live "like a millionaire," covering old debts with new ones. Life presents him with an opportunity to revive his career - Konstantin is offered the position of editor-in-chief and the chance to relaunch a glossy magazine that was previously published under a foreign franchise. It takes some time, but Konstantin accepts the offer and enters an unfamiliar world of fading glamour, endless editorial meetings, and encounters with advertisers.
He has only one month to release the first issue and prove to everyone that he still has what it takes.