30-year-old Sasha is a serial loser who is desperately trying to become a successful business coach. Fate leads him to billionaire Oleg Kalugin, who decides to hire the unwavering dreamer as his coach. However, Kalugin doesn't need advice on business, which the guy knows nothing about; he needs the secret of Sasha's ability to sincerely enjoy life despite poverty and other problems. From this moment on, Sasha's life undergoes drastic changes that reveal the true price of success. Step by step, he becomes further and further away from happiness, immersing himself in a world of deceit, betrayal, hatred, and truly big, but dirty money.