"Gyulchatay. For the Sake of Love" is a series about the family life of an Eastern beauty, several years after her wedding. Despite frequent business trips, Viktor happily lives with his beloved wife and raises Sasha, but he worries that they cannot have a child together. Solodovnikov married Zhanna, but their marriage leaves much to be desired. The man is only pleased by his communication with his son Guli, while his wife is constantly occupied with shopping and socializing with wealthy friends.